amazon.com

AI Search Bots Allowed

4 AI search bot(s) blocked: OAI-SearchBot, PerplexityBot, Google-Extended, ClaudeBot

Fix: CRITICAL: Remove Disallow:/ for OAI-SearchBot. Search bots directly control AI citation ability. 🔄 This fix boosts both SEO rankings and AI citation rates (locafy 2026: ~60% shared foundation).

Sitemap Declared in robots.txt

No Sitemap: directive in robots.txt

Fix: Add "Sitemap: https://yourdomain.com/sitemap.xml" to robots.txt 🔄 This fix boosts both SEO rankings and AI citation rates (locafy 2026: ~60% shared foundation).

sitemap.xml Exists

sitemap.xml returned status 500

Fix: Ensure sitemap.xml is publicly accessible. 🔄 This fix boosts both SEO rankings and AI citation rates (locafy 2026: ~60% shared foundation).

llms.txt Present

llms.txt not found (optional but recommended)

Fix: Consider creating /llms.txt following llmstxt.org spec. Note: major AI platforms have not yet officially confirmed support — treat as a forward-looking signal, not a critical fix. 🔄 This fix boosts both SEO rankings and AI citation rates (locafy 2026: ~60% shared foundation).

humans.txt Present

humans.txt not found (optional but supports E-E-A-T)

Fix: Create /humans.txt with team info, contact details, and update date. Helps AI engines verify authorship and expertise signals.

sitemap.xml Format Valid

Cannot check — sitemap.xml not available

sitemap.xml Has <lastmod>

Cannot check — sitemap.xml not available

No Dead Links in Sitemap

Cannot check — sitemap.xml not available

llms.txt Consistency

llms.txt not present — consistency check skipped (non-critical)

robots.txt Exists

robots.txt found and accessible

robots.txt Format Valid

robots.txt has valid User-agent directives

IndexNow Enabled

IndexNow key file not found

Fix: Implement IndexNow to instantly notify Bing, Yandex, and other engines about new/updated pages.

Perplexity Hub Listed

No Perplexity Hub registration detected

Fix: Register your site on Perplexity Hub (hub.perplexity.ai) to improve AI search visibility.

Google Indexing Signal

Homepage returned status 202

Fix: Ensure your homepage is publicly accessible for search engine crawling. 🔄 This fix boosts both SEO rankings and AI citation rates (locafy 2026: ~60% shared foundation).

Bing Indexing Signal

No Bingbot restrictions in robots.txt

Article Schema Markup

No Article schema markup detected on homepage or scanned content pages

Fix: Add JSON-LD Article schema to your content pages to help AI understand your content type. 🔄 This fix boosts both SEO rankings and AI citation rates (locafy 2026: ~60% shared foundation).

FAQ Schema Quality

No FAQ schema detected

Fix: Add FAQPage JSON-LD schema with 8-10 Q&As (each 100+ chars). FAQ schema is one of the strongest signals for AI answer extraction. 🔄 This fix boosts both SEO rankings and AI citation rates (locafy 2026: ~60% shared foundation).

Internal Links (Outbound)

No internal links detected

Fix: Add internal links to connect your content and improve AI crawler navigation. 🔄 This fix boosts both SEO rankings and AI citation rates (locafy 2026: ~60% shared foundation).

Canonical Consistency

No rel=canonical tag found

Fix: Add a self-referencing canonical tag: <link rel="canonical" href="PAGE_URL"/>. Google uses it to consolidate duplicate URLs and it helps AI crawlers identify the authoritative version. 🔄 This fix boosts both SEO rankings and AI citation rates (locafy 2026: ~60% shared foundation).

Meta Description Quality

No meta description found

Fix: Add a compelling meta description (50-160 chars) to every page. 🔄 This fix boosts both SEO rankings and AI citation rates (locafy 2026: ~60% shared foundation).

E-E-A-T Signals

Only 1/4 E-E-A-T signals detected. Missing: Expertise, Authority, Trust

Fix: CRITICAL: Low E-E-A-T hurts both Google rankings and AI citation rates. Add author credentials, first-person experience, trust signals (privacy/contact), and authority references (press mentions, certifications). 🔄 This fix boosts both SEO rankings and AI citation rates (locafy 2026: ~60% shared foundation).

High-Value AI Content Signals

No high-value quality signals detected (LLM, unified)

Fix: Add statistics, expert citations, and clear definitions. Google SpamBrain rewards content that provides unique value beyond AI-generated filler.

Article Content Identified

Some article indicators found but weak content structure

Fix: Use semantic HTML elements (<article>, <main>, <header>) to structure your content. 🔄 This fix boosts both SEO rankings and AI citation rates (locafy 2026: ~60% shared foundation).

Organization Schema

No Organization schema detected

Fix: Add Organization JSON-LD schema to establish entity recognition with AI systems. 🔄 This fix boosts both SEO rankings and AI citation rates (locafy 2026: ~60% shared foundation).

BreadcrumbList Schema

No BreadcrumbList schema detected

Fix: Add BreadcrumbList schema to improve content hierarchy understanding by AI crawlers. 🔄 This fix boosts both SEO rankings and AI citation rates (locafy 2026: ~60% shared foundation).

Answer Capsule Content

No clear answer capsule content detected (LLM, unified)

Fix: Add concise, direct answer paragraphs at the top of key pages to improve AI citation potential.

Inbound Link Quality (rule estimate)

Rule-based estimate: 0 internal links, canonical missing. Real backlink/referring-domain data requires FullScan (paid unlock).

Fix: 🔒 Unlock real backlink analysis (referring domains, spam score, broken links) with FullScan. 🔄 This fix boosts both SEO rankings and AI citation rates (locafy 2026: ~60% shared foundation).

HowTo Schema Present

No HowTo schema detected

Fix: Add HowTo JSON-LD schema to tutorial/guide pages. AI engines prominently feature step-by-step content with HowTo markup. 🔄 This fix boosts both SEO rankings and AI citation rates (locafy 2026: ~60% shared foundation).

Content Spam Compliance

No Google SpamBrain risk signals detected. Content appears compliant.

Title Consistency

No page title found

Fix: Add a unique, descriptive <title> tag to every page. 🔄 This fix boosts both SEO rankings and AI citation rates (locafy 2026: ~60% shared foundation).

Product Schema Present

No Product schema detected

Fix: Add Product JSON-LD schema (with name, description, offers) to product/pricing pages to improve AI recommendation visibility. 🔄 This fix boosts both SEO rankings and AI citation rates (locafy 2026: ~60% shared foundation).

HTTPS Enabled

Site uses HTTPS: https://www.amazon.com/

llms.txt Agent Navigation

No llms.txt — AI agents cannot efficiently discover your content

Fix: Create /llms.txt following llmstxt.org format. Only 19% of websites have AI agent-specific instructions; this is a key differentiator.

AI Agent Config

No AI agent configuration detected (ai-plugin.json, agent.json)

Fix: Create /.well-known/ai-plugin.json to make your service discoverable by AI agents (ChatGPT Plugins, OpenAI GPTs). 81% of companies still treat AI agents as generic bots — early movers gain significant visibility.

Agent-Readable Schema

No Agent-compatible Schema types found

Fix: Add Service/SoftwareApplication/Action JSON-LD schema. AI agents use structured data to understand your capabilities. AI Agent traffic now equals 88% of human organic search.

Turn-1 Content Optimization

No Turn-1 optimization signals found (LLM, unified)

Fix: Add a clear definition and question-style heading near the top of the page.

Multi-Platform Citation Fit

Only 0/5 AI platform signals — highly undifferentiated

Fix: Each AI platform cites different content types. ChatGPT→authority schema; Perplexity→fresh content; Gemini→YouTube; Grok→twitter:card; Claude→tech docs. Only 7% of content cited across all platforms universally. 🔄 This fix boosts both SEO rankings and AI citation rates (locafy 2026: ~60% shared foundation).

Citation Readiness (5W)

Only 0/5 citation signals found (LLM, unified) — low citation probability

Fix: Add Who (author), What (description), When (date), Where (location), How (methodology) signals. AI engines prefer content with clear provenance and structure.

Brand Mention Consistency

Brand name "amazon" not found on homepage

Fix: Include your brand name naturally in headings and body text to help AI engines associate your content with your brand.

ai.txt Present

ai.txt not found — AI agents lack explicit permission/usage directives

Fix: Create /ai.txt to declare which AI agents can use your content, usage restrictions, and attribution requirements. Emerging standard adopted by major AI companies.

AI Plugin Manifest

No AI plugin manifest found at /.well-known/ai-plugin.json

Fix: Create an AI plugin manifest to enable GPT Actions and AI agent integrations. This allows AI assistants to discover and interact with your site's functionality. 🔄 This fix boosts both SEO rankings and AI citation rates (locafy 2026: ~60% shared foundation).

Ranking / List Density

No structured lists found

Fix: Add at least one ranked or comparison list. DataForSEO research: WalletHub-style rankings increase AI citations by ~95%. 🔄 This fix boosts both SEO rankings and AI citation rates (locafy 2026: ~60% shared foundation).

Authoritative Outbound Links

No authoritative source links found

Fix: Cite peer-reviewed research, government data, or academic sources. AI models cross-reference authoritative links when generating answers. 🔄 This fix boosts both SEO rankings and AI citation rates (locafy 2026: ~60% shared foundation).

Content Extractability

Near-empty raw HTML (26 words) — JS-rendered shell with little crawlable content

Fix: Enable server-side rendering (SSR) or pre-rendering. AI crawlers like ChatGPT/Gemini cannot execute JavaScript. 🔄 This fix boosts both SEO rankings and AI citation rates (locafy 2026: ~60% shared foundation).

Statistics Density

No quantitative data found (LLM, unified)

Fix: Include specific numbers, percentages, and statistical claims backed by sources.

Plain-Text Q&A Pairs

No question-answer pairs found

Fix: Structure key content as FAQ sections with question headings and short answers under 300 characters. 🔄 This fix boosts both SEO rankings and AI citation rates (locafy 2026: ~60% shared foundation).

Brand Knowledge Consolidation

0 official platform profile(s) — insufficient brand presence signals

Fix: Create official profiles on LinkedIn, Twitter/X, and industry-specific platforms. Add them as sameAs links in your Organization schema.

Freshness Signal (Enhanced)

No publication or update date found on page or in sitemap

Fix: Add <lastmod> to sitemap XML AND visible "Last Updated" date with article:modified_time meta tag. AI engines strongly prefer fresh content (50% citations from ≤13 weeks). 🔄 This fix boosts both SEO rankings and AI citation rates (locafy 2026: ~60% shared foundation).

Sub-Intent Coverage

No sub-intent coverage detected (LLM, unified)

Fix: Create dedicated pages or sections for each major user intent: pricing, features, comparisons, tutorials, FAQs.

Comparison Table

No comparison table found on page

Fix: Add a comparison table highlighting your advantages vs alternatives. AI engines heavily cite comparison data.

Calculator / Interactive Tool

No calculator or interactive tool detected — consider adding one for engagement

Fix: Public calculators and estimation tools get ~39% more AI citations in finance/health/saas categories.

Review / Rating Schema

No Review or AggregateRating schema detected

Fix: Add AggregateRating schema to product/service pages. AI engines use review data as a recommendation signal. 🔄 This fix boosts both SEO rankings and AI citation rates (locafy 2026: ~60% shared foundation).

Original Data Signal

No original/proprietary data signal detected (LLM, unified)

Fix: Publish original research, proprietary statistics, or a documented methodology.

Question Headings (Site-wide)

Only 2 question heading(s)

Fix: Structure more headings as questions users actually ask (e.g., "How much does X cost?" "What is the best Y for Z?"). AI models treat question headings as direct answer targets. 🔄 This fix boosts both SEO rankings and AI citation rates (locafy 2026: ~60% shared foundation).

Plain-Text Step Instructions

No step-by-step instructions found

Fix: Add numbered step-by-step guides for how-to content. AI models prefer procedural content with clear sequential steps.

Wikidata Entity Presence

No Wikidata/Wikipedia reference detected — add one to strengthen knowledge-graph entity recognition

Fix: Create a Wikidata entry for your brand and add the Q-item ID to Organization schema sameAs. Wikipedia is the #1 cited source by ChatGPT (~7.8% of all citations).

Category-Specific Optimization

Category detected: ecommerce (confidence 0.99) — category-aware checks active

Fix: Category identified; industry-specific optimization guidance will deepen after onboarding.

ImageObject Schema (E3)

ImageObject schema not found

Fix: Add ImageObject JSON-LD to richly describe key images for AI/vision crawlers (Google I/O 2026: AI can "see" images).

Core Web Vitals (E2) (local probe)

Local probe (TTFB): 34101ms — could be improved (CrUX/PSI unavailable, using scan-time avg TTFB)

Fix: Improve server response time (TTFB) — use CDN/edge caching and optimize backend. Real-user data will confirm after sufficient traffic.

Image Performance (WebP/AVIF/srcset/lazy)

No <img> elements found

Image Alt Quality

No <img> elements found

Social Card (OG/Twitter)

Social Card incomplete (missing: og:description, og:image, og:title, og:title tag)

Fix: Add Open Graph tags: og:title (60-75 chars), og:description (150-200 chars), og:image (1200x630, absolute URL, <5MB). Add twitter:card=summary_large_image. These improve link previews on X/LinkedIn/WeChat and AI citation of page context.

Schema JSON-LD Validation (E1)

No JSON-LD structured data found

Fix: Add JSON-LD structured data (e.g. Organization, Website, Article) to help AI engines understand your content. Use https://validator.schema.org to validate.

Voice Search Readiness

Voice Search not optimized (0/100) (LLM, unified)

Fix: Add Speakable/FAQ schema, put a concise direct answer near the top (<=40 words), and use conversational phrasing. Voice/AI search favors short, quotable answers.

AI Overview Readiness (E4)

AI Overview readiness: 22/100 — low [ai_crawl=0.0, answer_first=4.0, schema=4.0, citable=10.0, unique=4.0] (LLM, unified)

Fix: robots.txt blocks AI crawler(s): Google-Extended, GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot. AI engines cannot fetch/cite your content — remove their Disallow or add an explicit Allow.<br>Opening lacks a direct answer. Lead your first 150 words with the core answer ("X is...", "Yes/No...") so AI Overview can quote it directly.<br>No AI-friendly structured data (FAQ/Article/HowTo/Product/Organization JSON-LD). Add schema.org markup so AI engines can extract and cite your content.<br>Content is hard to cite. Add a clear one-line brand definition, use bullet lists/tables, and keep sentences 10-22 words (AI engines favor concise quotable phrases).<br>No original data points. AI Overviews prefer unique statistics, comparisons, or proprietary research as citation-worthy sources — add original numbers or a comparison table.

Mobile Friendliness

Mobile friendly: viewport present, adequate font size and touch targets

Accessibility (WCAG)

Accessibility base checks passed (labels, headings, contrast, ARIA)

Industry Detection (F3)

Industry detected: ecommerce (LLM, confidence 0.99)

AI Readability (E5) (LLM, unified)

Weak AI readability (E5 8.2/100) (LLM) (unified) — Macro 0.0 / Meso 0.0 / Micro 0.0 · cited-prob 8%

Fix: Restructure for AI scanning: put an answer-first opening under H1, use a strict H1→H2→H3 hierarchy with balanced paragraphs, add bulleted key points, a comparison table, an early stats block, bold signals, an FAQ section, and semantic tags (article/section/main).

Content Readability (LAURAE) (LLM, unified)

No readable text found on page — Flesch 0.0 — Fog 0.0 — ARI 0.0

Fix: Add actual readable content to the page.

Factually Specific

Low factual density: 0.00 data points per 200 words (need >=1)

Fix: Add more specific facts, statistics, percentages, or concrete figures. Studies show content with data gets ~40%% more AI citations.

Content Length

Content length 26 words — very thin, hard for AI to extract

Fix: Add substantive in-depth content (800+ words). Insufficient tokens prevent LLMs from extracting a full answer.

Preview Control

Partial preview control — missing: meta description (30-160 chars), FAQ markup

Fix: Meta description, first paragraph, and FAQ schema control what AI previews. Add the missing: meta description (30-160 chars), FAQ markup.

Answer Near the Top

Page too short to assess answer position (need >=30 words)

Title Uniqueness (site-wide)

All page titles unique across 0 page(s)

Contradiction Risk

No contradiction/misleading signals detected (LLM, unified)